Faisal Java Developer and SEO Geek Blog

1. Introduction
2. Directory Submission
3. Forum Marketing
4. Yellow Pages
5. Classifieds
6. Article Marketing
7. Social Media Marketing
8. Blog Marketing
9. Video Marketing
10. e-Groups Marketing (Optional)
11. IM Marketing (Optional)

1. Introduction
Internet Marketing is somewhat different than ordinary marketing and Search Engine Optimization or Search Engine Marketing thuough it supports the SEO / SEM Process and generate traffic.
Internet Marketing involves the utilization of all the traffic grabbing & social discussion places to drive traffic. It uses all mediums & tools that are people using on the Internet for their purpose. When you marketing plan is executing, people will land on your website and see the content as well desing. So you may consider the following for an effective Internet Marketing.

Pre-requisite: A well SEO developed website, perfect SEO on page. Design and content would have no issues. While marketing to Internet, you may experience the global trends, different cultures & different language speaking audience. You would follow the followings at least

• Cross browser compatible website. No issue regarding IE, FF, Opera, Netscape.
• No screen resolution problem, no issue 800×600 or 1020×720
• Not mention anywhere “Best Viewed in Internet Explorer 800×600”.
• Your website should be cross cultural.
• Don’t use too much aggressive colors; a 2 or 3 color well developed website is best.
• Use universal colors in your design that are not considered bad color in any culture.

2. Directory Submission
Definition: Submission of your website to SEO friendly directories can increase overall traffic to your website and give you better exposure in search engines. While you may not receive a lot of direct hits from visitors of directories to your website, your search engine rankings and natural search engine traffic and can increase significantly. This is due, at least in part, to several or even hundreds of websites linking to yours, causing search engines to crawl your website more frequently. On top of this you may increase your ranking in search engines for specific keywords or phrases due to the link anchor text used in the directory submission process.
Benefits:

• If your website is not being crawled by search engine robots, or they only show up once a month, directory submissions can increase the frequency of search engine robot visits.
• Your website can be indexed (listed) in search engines much more quickly usingvarious types of directory submissions as opposed to the old method of manually submitting directly to search engines.
• Using varied link anchor text you can increase the possibility of your website being found under these keywords or phrases when they are typed into a search engine.
• Your Google Page Rank can increase. (if you’re into that sort of thing)
• Your website link popularity can increase (more backlinks)
• Your website can get more thoroughly indexed by search engines (get more pages in search engines) due to the directory submission process.

Plan of Actions:

1. You first identifies you business objectives & goals.
2. From your business objectives & goals, keywords are extracted by experts
3. Lists of web directories selected with next to your Page Rank, very crucial while choosing this.
4. Choose best matching to your business scenario categories from the listed directories, by submitting to wrong category may include a plenty for you.
5. Title & Anchor texts are prepared by experts, 10 to 20 directories per title.
6. Step 4 is very important, it prevent from possibly link spamming. If anyone will simply submit to several directories, then it can be counted as link spamming.
7. After researching, selecting and preparing anchor text, we just start submitting website to directories.
8. We take care of possible link graph frequency and round about 150 submissions per month. [This is the heart of directory submission]
9. Directory submission plan is length process and can take up to 6 to 9 months for successful directory marketing.

3. Forum Marketing.
Definition: Online discussion groups, where participants with common interests can exchange open messages. Forums are archived discussion relative to any topic accessible via web browser.

Now, in cyber world people make discussion; get opinions about the services & products in which they have interest. Forums provide this opportunity. By participating in forums with respect to business, it creates brand awareness.
Benefits:

• Give the potential traffic because people who participating really have interest about what they are looking.
• Using varied link anchor text you can increase the possibility of your website being found under these keywords or phrases when they are typed into a search engine.
• Your Google Page Rank can increase.
• Your website link popularity can increase (more backlinks)
• User signature matters a lot in forum discussion.
• Possibilities to directly convince the customer in forums those are looking for product / services.

Plan of Actions:

1. Start investing the forums that best matches to your business scenario.
2. Start creating at least 12 users per forum.
3. Only one main user will have the appropriate signature.
4. Create the targeted keyworded topics. (very important)
5. Make plan starting from 2 to 3 topics per week from the main user.
6. The other remaining users will make comments in support and also make contradicts.

4. Yellow Pages
Definition: Yellow pages are business indexes. The term Yellow Pages refers to a telephone directory of businesses, categorized according to the product or service provided. As the name suggests, such directories are usually printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term “Yellow Pages” is now also applied to online directories of businesses. [Def. by Wikipedia]
Online Yellow Pages are officially known as IYP or Internet Yellow Pages. On a broader scale they are known as vertical directories. There is consumer oriented and business oriented varieties. All providers of IYP offer online advertising. IYP’s have largely formed as a result of yellow pages publishers needing to replace rapidly declining print revenue by chasing the migration of shoppers toward web-based information.
IYP offers listings differently than standard search engines. Where search engines return results based on relevancy to the true search term, IYP returns results based on a geographic area, with companies ranked according to how much money they spend with the IYP. With results being money driven IYP users may not get the best results for their search term. Additionally, IYP information is provided in a very structured format and often requires the user to work through several levels of “clicks” to fully assess a specific company.
A new breed of IYPs is popping up. Some of these, such as getVEQ.com, are focused on providing consumers with top-rated local businesses based on reviews submitted by other consumers. This can be more useful than other IYPs that cater to top-paying national advertisers. Many others combine traditional internet yellow pages with social networking and other “Web 2.0″ functionality. An example of this can be viewed on MojoPages.com. Others include yelp.com and ourfaves.com. On these new sites you can connect with friends and other people in your neighborhood to share reviews and feedback on local businesses.
Benefits:

• Local search is where we distinguish ourselves - where we’re unique. When you’re looking for something in a certain neighborhood, you want a site that searches around your area vs. something in another state.
• Yellow Pages marketing are narrow vision to focus on specific target marketing.
• People seeking information based on location, and yellow pages serve this.

Plan of Actions:

1. Start researching your target market according to your business objectives.
2. Based on geo-target customer market, find the best yellow pages providers in that area.
3. Create Descriptions including, address, map, telephone numbers etc for each yellow pages directory.
4. Start the yellow pages submission.

5. Classifieds Marketing
Definition: classifieds marketing attracts and boosts the website traffic rather it is paid marketing scenario. Classifieds marketing is best tool for advertising product or direct product marketing. In terms of classifieds, like billion pixels, olx and many other popular classifieds directories your product is directory advertised and no matter how much click or visits are coming, your standard fixed rate applies. You just only purchase the space and time for your classified ad and start getting traffic.
Benefits:

• Form of product / service marketing.
• Very serious & interested visitors come from classifieds.
• Create the brand awareness when performing paid advertisement.

Plan of Actions:

1. According to your marketing plan, business goals & objectives; set your targeted budget.
2. Start selecting classified directory best matching to your target market.
3. Create attractive & unique ads & for different classifieds.
4. Create 150 titles + anchor text, this task is performed by SEM resource persons.
5. Start submitting the ads in classified directories.

6. Articles Marketing
Definition: Article marketing is a type of advertising by writing short articles related to business’ respective industry. Once written, the business makes these articles freely available for distribution and publication in the marketplace. Each article contains a ‘bio box’ and ‘by-line’ which include references and contact information for the author’s business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.

Online Article Marketing:With the rise of ecommerce and online marketing, article marketing has made a move to the online world as well. As in traditional forms of media, online article marketing has served the dual role of providing publishers with essentially free content and advertisers with essentially free advertising. However unlike the off-line version, there are additional dimensions to article marketing online. Most notable among the differences is the use of articles for search engine optimization.
Articles are written to target particular keyword niches, and distributed to content publishers that cater to those markets. Authors are able to target their audience with informative content, sent to an already interested group of readers
Benefits:

• Incoming links from websites
• The number of times the article was reprinted in non-website publications.
• Boosts Your Personal and Business Credibility
• Builds Brand Equity & The Brand Called You:
• Surges in Traffic to Your Website Like No Other Site Can Deliver:
• Massive Exposure To The Hundreds of Thousands of Unique Visitors
• Receive Quality and Relevant Leads to Your Website:
• 7-10 Times More Effective Than Regular Advertising:
• You’ve Got A Head-Start on The Reciprocation & Trust Cycle:
• Market Your Business With No Face-To-Face Selling:
• You May Receive Free Ads in Targeted Articles
• To Be Recognized as an Expert Author in Particular service or technology
• Improve Your Sales: (even if you’re only selling an “idea”)
• Find Customers That You May Have Not Been Able To Reach Before:
• Get Continual Traffic To Your Website For Many Years To Follow

Plan of Actions:

1. An average website should contain 15 to 20 articles.
2. Hire external good content writers and assign one article per content writer.
3. It’s well known in the article marketing industry that the short, 400-600 word articles, generally get the most traffic
4. Title of your articles has the most impact on how often your article is read.
5. Research & prepares the titles of articles best fitting to your business goals & objectives.
6. When articles are written, start publishing them on your own website and article publishing directories.

7. Social Media Marketing
Definition: “Social Media Insights in the Increasingly Complex World of New Marketing”. Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook, Bebo, YouTube, Dailymotion, Hi5, Gather.com, social web applications (webapps) such as reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful, ePinions and others as well as within 3D virtual worlds such as Second Life, ActiveWorlds, Moove and There.com. The goals of each SMM program or campaign will differ for every business or organization, however most will involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as to possibly sell a product or service. SMM may also include online reputation management.

Social media includes websites where news, photos, videos, and podcasts are hosted via websites through user submission. Typically, these websites include mechanisms to allow users to vote on content which makes items submitted by users more or less “popular”[1].

The MySpace generation may be getting annoyed with ads and a bit bored with profile pages. The average amount of time each user spends on social networking sites has fallen by 14% over the last four months, according to market researcher ComScore. MySpace, the largest social network, has slipped from a peak of 72 million users in October to 68.9 million in December, ComScore says. The total number of people on such sites is still increasing at an 11.5% rate, but that’s down sharply from past growth rates. “What you have with social networks is the most overhyped scenario in online advertising,” says Tim Vanderhook, CEO of Specific Media, which places ads for customers on a variety of Web sites.
Benefits:

• Form of product / service marketing.
• Very technical & geeks use to find via SMM.
• Create the brand awareness.
• Is a sort of direct marketing

Plan of Actions:

1. Selection of most relevant and appropriate SMM websites.
2. Create 10 users per website.
3. Create Titles & description at least 150.
4. Start bookmarking & rating the target website.
5. Also while bookmarking “Your main website”, bookmarking of competitor & other relevant websites are very important.

8. Blog Marketing
Definition: Blogs is the buzz word in this time. Blogs gives you the opportunity to create your website network freely if you don’t have plenty of own websites. Blogs are the serious and effective tool for “fresh content” problem in static websites. You may advertise your product / services in your blog, posting one product’s description, images and by commenting / reviews from others people may really help you to pre convince or pre trust your target audience. Blogs are easy way for syndication services like RSS feeds. Most important by content linking to your main website with targeted keywords may really take your current ranking somewhat up if you did it well with the SEO resource person.
Benefits:

• Blogs build a sense of community: By sharing your expertise in a blog, you connect with a lot more people. And as they respond to your posts, a community is created. Simple way to make your audience to connect with you.
• They allow you to plug products and services: But importantly, you are not doing so in an abrasive way. Using the conversational style that is the hallmark of a good blog allows you to share business products in a friendly way.
• They boost your search engine optimization (SEO): By their very nature, blogs incorporate the hallmarks of good SEO: Keywords and links. And, as people respond to your blog, more keywords show up.
• Blogs help make you an authority: I can tell you that being published, even if it’s only your own blog, gives you gravitas
• Blogs give you valuable feedback: By seeing what customers say about your posts, your blog offers valuable feedback.

Plan of Actions:

1. Hire the resource persons required to manage Blogs.
2. Create appropriate users or make options available that public comments available and then on every post at least 10 comments would be must.
3. SEOD Blogs is the key of successful blog marketing.
4. Your blogging frequency must be in +ve frequency, whatever how much you post.
5. Create 200 to 400 words post, keyword rich & matching your business scenario and make link back as much as possible to your main site.
6. Your may create 10 or more post on one day, and set your publishing date post dated, for example 10 posts and you may set on next coming 10 day one post automatically will be published on one day.
7. Start submitting your Blogs to blog eaters

9. Video Marketing
Definition: Now the time is changed with the real master blaster Internet speed, the trends go beyond. People are always much attractive by multimedia ads rather text. Reading a lot of text is not easy and never all visitors read. But all Visitors may watch out the inspiring marketed videos. Now the top marketers are now a days using this tool by the advent of video publishing websites.
Benefits:

• Very attractive & beneficial but requires real effort producing convincing videos.
• Simple way to make your audience to connect with you.
• Video marketing is the direct marketing tool, either company or product marketing.
• Seeing & watching is always preferred to reading.

Plan of Actions:

1. Choose your previously selected topics from forums, articles or blogs.
2. Hire the most appropriate resource person that can act & perform just like TV show.
3. Your SEM department would guide further for effective SEO friendly speech.
4. Make at least 10 videos, not necessarily at once.
5. Create at least 15 users per channel.
6. Start submitting videos to popular video broadcasting services on the internet.
7. The users per channel created then would comment on service or idea presented in the video.

10. e-Groups Marketing
Definition: Groups are very popular before the social communities arrival, yet its another powerful source to drive very interested and potential traffic to your website. Like Yahoo Groups & Google Groups, people in specific group are have real interest of those. You may penetrate these interested people by showing them value to your product or service.
Benefits:

• Requires much time to find the related groups but can be very useful because it can give the real potential vistors.
• You may create your own group to unite your customers & impress newly visitors.
• Easy to setup & manage multiple groups.
• If your competititor is not using group, you may create his/her false group and then divert the traffic to your website.

Plan of Actions:

1. Find the related groups on Yahoo groups or Google Groups.
2. Register atleast 10 users per one group.
3. Choose the articles & text you want to discuss to promote your product service.
4. Start discussion.
5. Half of 10 users may contradic to your discusison and rest of others will strongly defend the topic theme.
6. You may alternativly create the fake group of competitor and start discouraging the real users and divert them to your own website.

Its my first ever comprehensive Marketing Plan, so you may adopt this and comments are welcome.