Internet Marketing also known as “Online Marketing” - Here are some important definitions to help you sort out the jargon of Internet Marketing.
Online advertising is done exclusively on the web or through the use of E-mail. This involves the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute products or services. Various types of Online / Internet Marketing include: website optimization, search engine marketing, email marketing, pay per click advertising, paid inclusion advertising, blog promotion, banner or rich media advertising and online press release marketing.
SEARCH ENGINE MARKETING(also known as “SEM”) - In Internet marketing, search engine marketing is a set of marketing methods to increase the visibility of a website in search engine results pages. These search results can show up in a variety of places such as text search, search in directories, shopping portals, social media and video search.
SEM strategies include:
Continue Reading…